A great way to stay inspired throughout the year, we gathered 5 of our favourite TED talks for UX Designers and Product Managers. We hope you enjoy them!
1. The Complex Relationship Between Data and Design in UX – Rochelle King
Rochelle King gives us a great example on how easy and useful it can be to leverage data for a digital products by comparing Spotify with a real concert experience. She points out that design and data are just tools to craft great user experiences, and they need to be used in a balanced way.
Recorded: October 2014 at TED@BCG Berlin
2. Design for people, not award – Timothy Prestero
Timothy Prestero shares his personal experience on how he tried to design the perfect incubator for newborns in developing countries. He details how it completely failed at first, even though he received an award for it. A great lesson on the importance of designing for the world that we have, not for the world that we want (or for accolades).
Recorded: June 2012 at TEDxBoston 2012
3. The first secret of design is … noticing – Tony Fadell
Tony Fadell reminds us how important it is to pay attention to our surroundings to notice problems and try to fix them, especially as a designer. Human beings are creatures of habit and consider some behaviours to be unchangeable, even though they may be. There are invisible problems we can solve but we need first to see them and feel them.
Recorded: March 2015 at TED 2015
4. How great leaders inspire action – Simon Sinek
Simon Sinek presents the Golden Circle and how most brands present and market their company by describing ‘what’ they are doing, instead of, explaining the ‘why’ of their business, like some inspiring companies, such as Apple, are known for doing. He also explains that there is a biological reason that makes these explanations more appealing to us, and hence more effective for marketing.
Recorded: September 2009 at TEDx Puget Sound
5. Build a tower, build a team – Tom Wujec
Tom Wujec demonstrates how important prototyping is with a simple team-building challenge which involves dry spaghetti, one yard of tape and a marshmallow. It shows how we bring all bring our best to solving a challenge:, applying the very best of our thinking, our intuition and our know-how. to the challenge in any case but turning it out into a ohoh or a tada moment depending on our approach and the team. Try to guess which group of people is the best at this challenge… (they usually love marshmallows, maybe that’s what makes them good at this exercise!).
Recorded: February 2010 at TED2010
As a summary, here a the few key takeaways from the 5 talks:
- always remember why you are doing things in order to inspire and be inspired
- keep changing your perspective, by alternating between a broad and very detailed view
- always involve users to create great products
- listen to your inner-child to unlock your creativity, think out of the box and notice all the invisible problems we are used to living with.
What would be your greatest advice to any UX Designer and Product Manager to grow?